Gauteng Enterprise Propeller hosted the Pitching Booster Boot Camp targeting SMMEs in the creative industry, on 30 – 31 January 2019 at The Reef Hotel in Johannesburg. The two days’ Pitching Booster was attended by entrepreneurs such as visual artists, musicians, scriptwriters, authors, actors, DJs, producers and preforming artists.
The programme director Ms. Khanyisa Booi opened by introducing the guest speakers who gave words of encouragement to the entrepreneurs. To prepare for the pitching session, the entrepreneurs received coaching for two hours which provided a brief on what their presentation should be based on. The session further assisted them in identifying focus areas, by using techniques such as the SWOT analysis and business canvas model which is pivotal for any business. Thereafter, each participant was afforded an opportunity for three minutes to pitch their business idea. On the second day, only 30 candidates were shortlisted to present their ideas for the second time, this was followed by questions from the panel of judges.
The Acting CEO Mrs. Leah Manenzhe highlighted the need for more collaborations across sectors. She said it is important to build proper relationships amongst business people.
The winners for the Creative Art Pitching Boosters are:
- Yolanda Mogatusi (1000 hugs Films);
- Sinethemba dywili (Mvula ye Afrika);
- Sakhile Cebekulu (Sash Studios),
- Zilungile Kanye (Epilogue);
- Beso Langa (Kgantsho Studios);
- Boitumelo Modise (Melanated Entertainment);
- Gcina Madida (Go Gina);
- Karabo Thahane (Mkhonto Media);
- Bendu Yende (HashtagCaptured) and;
- Mpho Ntlatleng (OL Afrika Media Foundation).
The ten entrepreneurs won an equal share of R400 000.00, each participant took home R40 000.00. The prize money is to help them purchase equipment that are needed in their business.