“A responsive and impactful propeller for sustainable business enterprises in the Gauteng Province”.

• Establishing a high performing professional, ethical and capable Institution;
• Promoting entrepreneurship and facilitating an integrated approach to entrepreneurial development and support within the Province;
• Creating Strategic Partnerships with a range of Institutions for sustainable small enterprises and Cooperative development and support;
• Developing innovative financial solutions, tools and channels to speedup increased market participation In the provision of affordable finance;
• Facilitating investment In high-impact business enterprises that transform the structure and competitiveness of Industrial sectors.

• Motivation – Passion for excellence in delivering quality services to Gauteng entrepreneurs.
• Ownership – Accountability, honesty and integrity displayed by management and employees in all stakeholder interactions.
• Ubuntu – Compassion, respect and dignity to be central In collaborations with other institutions to make a meaningful impact In small businesses.
• Diversity – Recognising that it takes people from different backgrounds to make an organization succeed.
• Ethical Leadership – Demonstrating ethical leadership consistently to ensure the organization is managed according to the code of ethics and led effectively.
• Dependable – Customer centricity, responsiveness and striving to provide excellent client experiences.