Toekomsrus Bread Pitt Bakery

  • Background
  • Challenges
  • Solution
  • Results

Location: 1517 Shop 1, Clinic Street, Toekomsrus
Corridor: West Rand
Sector: Manufacturing

Toekomsrus Bread Pitt Bakery (Pty) Ltd is a start-up bakery business based in Randfontein. The business was established and registered as a legal business entity in March 2018. It offers a wide range of quality bakery and confectionary products such as, white and brown bread, soft, cheese, garlic, plain and brown rolls. Its target market consists of households, restaurants and local retailers.

Toekomsrus Bread Pitt Bakery lacked marketing tools to promote its services to prospective clients.

The business applied for GEP non-financial support, the business was assisted and then provided with marketing materials which included signage board, flyers, vehicle magnets, price lists and business cards in order to enhance visibility and marketing of the business.

Due to the GEP intervention the business managed to grow its clientele in and around Randfontein; as well as a significant increase in turnover, foot print and access new markets.

The business has sixteen (16) permanent employees.