• Background
  • Challenges
  • Solution
  • Results

Moloko Brands CC is a furniture rental company specializes in renting furniture for special events. The events they cater for include conferences, conventions, meetings, product launches, political rallies, fashion shows and music launches. Their product range comes in heavily contemporary styles and it is perfect for both indoors and outdoors events. They offer all sorts of chairs, ottomans, tables, sofas, cocktail tables for rent, couches, barstools, cocktail tables and chairs, plinths and a whole range of accessories such as cushions, heaters, carpets and much more!!! Their LED (Light Up) furniture is proving to be an enormous success and highly sought after. They also give help with the exact design of an area for the given event. This way they perfectly count out on what furniture they offer for the exact event. They have realized a passion for providing stylish furniture for events and the pursuit of the ultimate space where people would want to “lounge around”.

Moloko Brands CC had approached GEP in 2013 to assist with funding in order to be able to purchase an existing Lounge Around (Pty) Ltd’s assets. The loan amount of R1 150 000 was approved. Lounge Around was founded in 2005 by the founders and owners of Liquid Chefs in Rosebank. They sold this business in order to concentrate only on Liquid Chefs.

Mrs Didi Waleng Friedman is grateful to GEP for believing in her and for funding her business. She attributes her success to the support of GEP and that of her Mentor-Husband-Partner. Today she is a proud owner of this successful business. Moloko Brands was chosen to furnish the Lounge for the Heads of State at the Presidential Inauguration in May 2014.

Moloko Brands CC has continuously received Post Investment assistance from GEP to assess the process and the stage of GEP’s Investment.