Borotho Bakery
- Background
- Challenges
- Solution
- Results
Location: White City, Jabavu, Soweto
Corridor: Central / Johannesburg
Sector: Manufacturing
The business was founded by a young, ambitious entrepreneur who has always been passionate about entrepreneurship. Mr Nicolas Rantekoa graduated from selling fat cakes, mealies and snacks while in Primary School to formally establishing a bakery. This young entrepreneur identified a gap in the bakery industry when the price of bread shot up in 2016 and was motivated to open his own bakery.
This entrepreneur was one of the 2018 Township Entrepreneurship Awards winners in both the Start-Up, as well as the Entrepreneur of the year Categories. Other achievements included being a finalist for 702 Radio and Datsun Go small business competition, StartupAFRICA Entrepreneur of the Week Online Magazine, 22 On Sloane Winner of residence competition, 2017 Premier Service Excellence Awards Gold Award Winner under category of inclusive Economy and Winner Young Entrepreneur of Year 2018.
The business had limited production capacity, financial resources and market access.
Through the Township Entrepreneurship Awards, the business received financial support which enabled the business to secure a second vehicle to enhance distribution.
THE OUTCOME
Borotho bakery started by selling twenty (20) loaves a day, now capacity has since increased to over three hundred (300) loaves daily, resulting in a significant growth in monthly turnover and market share.
EMPLOYMENT CREATION
The bakery currently has six(6) employees.